I love the weird corners of culture... niche internet behaviour, strange trends and whatever people are suddenly obsessed with.

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I’ve spent 10+ years working across London and Southeast Asia, figuring out how brands can show up in untraditional media spaces without looking like they've barging into the group chat.

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From feeds and creators to big campaigns and activations, I make work that feels native, relevant and worth sharing.

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Basically, if it lives in culture, spreads online, or makes someone stop scrolling and go, “wtf, love that” before tapping send to the group chat...

Then I’m your gal.

Let’s yap.